I just read a fascinating study on The End of Demographics: How Marketers Are Going Deeper With Personal Data by Jamie Beckland. I was so glad to hear how psychographics are advancing because when I was studying for my degree in marketing, it was difficult to find tools to measure psychographics. Additionally, the author makes a great [...]
Archive for the ‘Uncategorized’ Category
1 Jul
Hello world!
Welcome to WordPress.com. After you read this, you should delete and write your own post, with a new title above. Or hit Add New on the left (of the admin dashboard) to start a fresh post. Here are some suggestions for your first post. You can find new ideas for what to blog about by [...]
